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Beyonce's First Tweet Causes Social Storm

Friday, April 13, 2012

Beyonce is that the biggest gainer on this week's Billboard Social fifty chart, making a vast jump from No. 49 to claim the No. 17 spot when a frenzy of media activity and social buzz following the launch of the pop star's new web presence.

The Social fifty chart ranks the foremost standard artists on YouTube, Vevo, Facebook, Twitter, MySpace, employing a formula that blends weekly additions of friends/fans/followers in conjunction with weekly artist page views and weekly song plays.

The launch of the Beyonce's official web web site ( beyonce.com) on April 5 sent the social world into a tizzy. Her new web site -- powered partly by Tumblr -- was announced the same day courtesy of the diva's 1st Tweet ( @beyonce). Her Twitter account had previously been the most-followed account while not a single Tweet, with nearly 4 million followers. while Beyonce has had the account for over 5 years, she never said a peep till last week. And when fans have been waiting that long -- you recognize it's progressing to cause a stir.

Beyonce's web site is bold for a Tumblr. Keeping in mind the visual emphasis that has made the platform therefore standard, the positioning features a photo-centric theme that is devoid of extraneous frills and aspect menus. a straightforward black arrow featuring a slide-out menu allows visitors to seamlessly navigate to Beyonce.com and also the rest of her pages, that have all also been redesigned to fit the same simply digestable and visually appealing tone set by her Tumblr.

The overhaul also prominently features links to Beyonce's social properties, streamlining the fan acquisition process that resulted in an exceedingly 114% increase in fan acquisition over the previous week.

Meanwhile, K-Pop sensation BIGBANG makes its debut on the Billboard Social fifty at No. 24. The group gained over 800,000 video views on YouTube last week (a 61 increase compared to the previous week) when releasing a series of live performance videos from their tour. BIGBANG's "Alive" was released Feb. 29 and debuted on the Heatseekers Albums chart at No. 4. The group's "Alive Tour 2012" began in early March in Seoul Olympic Park Stadium and is about to take the band to 16 countries and twenty five cities around the globe. BIGBANG is that the 1st K-Pop act to seem on the Social fifty since The wonder ladies appeared back in Nov. 2011.

Continuing the trend we've experienced over the past several weeks, two YouTube-oriented artists also make it on the Billboard Social fifty this week: singer Christina Grimmie re-enters at No. twenty five and violinist Lindsey Stirling makes her debut at No. 29.

Stirling, who 1st made an impact when engaged on "America's Got Talent," released the video "Skyrim" in the week. The video, sharing the name and thematic parts of the popular video game, has garnered over two,600,000 views on YouTube during the charting week.

Grimmie experienced a 200th increase in video views over the previous week, along with her recent upswing in standardity probably because of the recognition of her new Disney-syndicated show "Power Up" that features tips and tricks for popular video games.

Elsewhere, Madonna experienced a drop from No. 14 all the way to No. forty seven on the Social fifty, coinciding with a eighty four drop in album sales, inflicting the pop star to fall from No. 1 to No. eight on the Billboard two hundred. The drop in album sales was reflected by a giant drop in Madonna's social activity, with a 102% drop in fan acquisition, a twelve-tone system drop in plays and an 80th drop in profile views.

As for the rest of the top 10, Justin Bieber, LMFAO and Rihanna retain their spots at Nos. 1, 2, and 3, respectively, and Taylor Swift remains steady yet at No. 9. One Direction continues to soar, moving from No. 6 to No. 4, while Katy Perry falls 4-5 and woman Gaga rises 7-6. Nicki Minaj jumps 10-7, experiencing gains in Vevo plays because of the discharge of her new single, "Beez in the trap," that has already garnered over 10 million views since its unleash on April 4. Finally, Adele falls from 5-8 and Skrillex falls 8-10.

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